Creating a professional Video studio might cost thousands to millions of dollars investment depend on how professional you want to go in setting up and not every one could afford investing so huge especially for startups creative mind. But the truth remains that you can make your dream of creating your own video studio becomes a reality with little bucks of dollar investment and still work like a pro.
In this article, we are going to learn from Ashley Hockney is the Content Marketer & Writer at Teachable as she discuss the two options of creating your own video studio from a low budget as well as upgrading your budget.
STARTS ON A LOW BUDGET
1. Shoot with your phone/laptop
These are incredibly powerful tools that either you or a friend probably own and provide decent clarity for your videos.
2. Always shoot with your phone horizontal or laptop upright
Best practice favors widescreen views. It also hides the fact that you’re filming videos on an iphone.
If you’re using a laptop, don’t be tempted to pull the screen forward or back (creating a tilt). Images come out best when the screen is at a 90-degree angle from the laptop base.
3. Buy a tripod Elevate your laptop
Whatever you’re using to film, you want the lens at face level. With an iPhone, that means using a small tripod. Sure this seems like something you can get away without, but we tried, and we failed.
Setting an iPhone on piles of books or leaning against another object seems like it’s a quick fix, but the video that comes out is too unstable. We think it’s worth it to buy a small tripod ($20) even at this DIY stage.
4. Use the right editing technologies
If you’re using an iPhone, we suggest the filmic pro app to stabilize your video. While $7 bucks might sound like a lot for an app, the value add to your video is noticeable and justifies the cost.
If you’re using a laptop, we suggest Screen flow as an affordable way to film and edit your content.
5. Never use the zoom feature
Zooming in with your phone can make your image blurry. The better option is to physically move the camera closer to your subject. When filming head-shots the angle is best with your iPhone just 1-2 feet from your subject.
6. Shoot at 24 frames per second
This is a standard in film and anything else will seem “off” to a viewer. It’s also the standard set on your iPhone.
7. Use one laptop/phone for video and another phone as a microphone
This is just slightly more complicated than speaking into the same laptop that’s recording you but makes all the difference in sound quality.
Set one phone/laptop in front of you to record visuals, but use another phone closer to your face for clearer sound. We don’t expect you to buy another phone, but if you have a laptop and iPhone, this is a perfect combo, or you can borrow a friend’s.
Keep the second recording device out of view. To do this, we’ve actually heard of people hanging their iPhone from the ceiling with a string! Sounds super cheap, but it works. You can also try setting the phone on your lap or on a nearby table. However, as we’ll discuss later on, buying a microphone is the first and foremost upgrade we suggest.
8. Clap your hands to mark the start of a scene
A clapboard with its white stripes and loud noise is a symbol of cinema, but it’s also a waste of money when you have two hands.
Clap loudly at the start of your scene. This will create a spike of noise that shows up as a tall spike during video editing.
9. Use a sheet as your backdrop
A background is pretty easy to fake with any large piece of fabric. A standard black bedsheet works wonders for adding professionalism to your videos and no one will ever know that you didn’t record in a studio.
10. Use cushy household objects to stop echo
One common trouble point is getting an echo from your sound. This can come from large rooms, empty apartments or just from clearing furniture out of a room to set up your studio in the first place.
The very simple solution is to use pillows, rugs, couches and all things fluffy to absorb sound. It’s as easy as throwing some cushions around your lights. The most difficult part? Avoiding a pillow fight.
11. Utilize natural light
Your hand-me-down lamp and boyfriend’s reading light aren’t ideal for casting even and warm light. If they’re too bright or too direct, they’ll wash you out or glare into your eyes throughout filming.
The cheapest low-cost solution is to open up your windows and take advantage of natural light.
UPGRADE BY INVESTING MORE
Once you start buying professional equipment, you could consider using part of your home/workspace as a permanent studio…or not. That’s the beauty of these studios, leave them up, or take them down, you have options.
TIPS TO CONSIDER
1. Buy a mic
Sure, hanging an iPhone from the ceiling with fishing line might make for a quick microphone fix and good story, but it’s easily trumped by an affordable and much higher quality microphone that instantly takes your videos to the next level.
2. Buy clamp lights
You can buy three clamp lights for $39. You’ll want two key lights pointing at your subject at 45-degree angles and one light aimed at the backdrop to round out the light and get rid of shadows from a moving subject.
You can also use diffusion papers to soften the light to just the right amount of brightness and use clamps to keep them in place.
3. Shut out natural light
It comes as a no-brainer that if you’re buying lights, you don’t need to open the windows. Cover them to keep extraneous light from streaming in.
4. Buy a camera
This is the natural progression from using an iPhone or laptop to film your video. There are tons of options, but we’ve found a high ROI and love the end results from the Canon SL1.
When you buy a better camera, you’ll also want to buy a tripod to match.
5. Shut down air vents
When you’re using upgraded technology that’s more sensitive to sound, be mindful of background noise.
Shut air vents and pay attention to noise coming from air conditioning or heaters. Try to eliminate as much of this white noise as possible for clarity.
At some point, you might decide that you want to invest in higher quality equipment. Before you do, consider if it’s actually necessary.
Is a majority of your content video based?
Is a higher quality video really going to convert and engage your audience more than what you have?
Is it necessary for your subject matter?
If you still think upgrading to more expensive equipment is worthwhile, then start by considering the following:
A professional backdrop: Two words: green screen. This opens up a whole new world of opportunity if you want to invest in green screen. However, a nicer grey background works as well, or even a white backdrop with a whiteboard like Rand at Moz.
Sound Panels: If sound clarity is important to your content, buying and installing a few sound panels to muffle extraneous noise might be a good option.
Nicer Cameras: Because Lord of the Rings wasn’t shot on an iphone.
Nice equipment is something we’ve toyed with and our suggestions are included in our Studio Set Up Guide. Check it out for some tried and true equipment.
TIPS CREDIT: Ashley Hockney is the Content Marketer & Writer at Teachable
Twitter Handle: https://twitter.com/ashleyhockney